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We Have A Problem: Crisis and Reputation Management in the Digital Age

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Certainties are few in business today. Unfortunately, one of them is the inevitability of crisis. If public opinion is not properly shaped and managed, a crisis can deliver a lethal blow to a company's business and reputation. Skilfully managing the perception of a crisis determines the difference between a company's life and death, because in the pitched battle between perception and reality, perception always wins.